Description
Truckup is a platform that connects long-haul truck drivers with expert mobile mechanics in their area. The platform is also designed to help mechanics bring in more business and track their services from one place. The project included creating a brand identity for Truckup, as well as a marketing website to showcase the platforms capabilities.
Truckup's visual language is bold and masculine, with an appeal to blue-collar mechanics across the nation. Different textures were applied to photography to add grit, while slanting shapes evoke a sense of speed and timely service.
