Design for all
Salt Lake Design Week is a platform for designers, innovators, and creative minds to connect, share ideas, and engage in a week-long series of dynamic events and programming. Jordyn Gleason, the Head of Design Week, came to me to develop a brand identity for the 2023 season. Our goal was to create a dynamic system that reflected the years theme "design for all". I drew a lot of inspiration from different facets of the design world and wanted the overall vibe to feel like a work in progress. The foundational wordmark was created with the intent that other designers and artists could put their own spin on the host city's name—further showcasing Utah's diverse creative landscape.
