Description
At Nutrishop, the team believes in the power of personalized support. Whether connected by shared effort, goals, or a sense of family, everyone here is part of a close-knit community. From leadership to franchisees to each customer, Nutrishop is a network of people who look out for one another.
After 20 years of business, Nutrishop was looking for a rebrand to reflect their growth and their supportive approach to health and fitness. Much of the brand equity was maintained through the color palette while typography and primary marks were modernized. The logomark itself was designed to give a sense of movement and upward trajectory. With bright photography, often depicting group activity, the brand refresh tells customers that whoever they are and whatever their goals, Nutrishop is there to help.
